Week 14

David Kelly - IDEO
How to design breakthrough inventions



Design thinking, an innovative approach that incorporates human behaviour into design. Experts in different fields but the main tenant is empathy for the consumer. Try to understand people by observing them.

Cultural - diverse group of people building on different ideas



Tim Brown - Design Thinking

Involves activities, decisions and attitudes.



Observe and Feel
When we observe pople going about their daily lives, it is important to ascertain what it is that they dont do or dont say. 


HELP PEOPLE TO ARTICULATE THE LATENT NEEDS THEY MAY NOT EVEN KNOW THEY HAVE


Leadership 

First Follower: Leadership Lessons from Dancing Guy

Derek Sivers
 
Followers are equals
There's no movement without the first follower
Courageously follow




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